Social responsibility has become essential to companies’ marketing strategies in today’s business world. This area of business development is of growing interest to consumers, who seek quality products and services and expect brands to participate in social life and care about the well-being of society and the environment.
In a world where social media plays a crucial role in digital marketing strategies, the sudden turn of events around Platform X, formerly Twitter, raises serious questions and concerns among marketers and brands worldwide.
A new era has arrived in the world of digital design and creativity. Microsoft has taken a step that will change the way we use the familiar Paint: the company has integrated the AI model DALL-E 3.
How is social media being changed by demands for transparency and authenticity? In a world where every like, repost, and comment matters, Snapchat is boldly introducing “Paid Partnership Tags.”
In today’s world where artificial intelligence and blockchain technology are critical elements of the digital ecosystem, Meta, the company responsible for platforms such as Facebook, Instagram and WhatsApp, is introducing a new product, the artificially intelligent chatbot “Meta AI”.
Search engine algorithms are constantly evolving, sometimes dramatically changing many websites’ search engine optimisation (SEO) strategies. This is especially true for independent bloggers, for whom every Google update can be a real challenge.
With consumers increasingly concerned about environmental issues, green marketing has become a top priority. It’s not just a fad but a reflection of a company’s commitment to responsibility. Let’s look into the area of marketing where profitability intersects with sustainability.
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