Search engine algorithms are constantly evolving, sometimes dramatically changing many websites’ search engine optimisation (SEO) strategies. This is especially true for independent bloggers, for whom every Google update can be a real challenge. But what did the latest update, called the Helpful Content Update, actually bring, and how does it affect independent bloggers?
Introduction to Google Update
Google recently introduced the “Helpful Content Update” to improve output quality by favouring users’ most valuable and relevant content. This update was announced in early September and was fully effective by 19 September. Google expected this update to help improve the quality of search results, but the reality turned out to be slightly different.
Impact of the Update on Independent Bloggers
The Google update has brought many difficulties for independent bloggers. Many have noticed a significant drop in traffic and search engine positions. This has exacerbated the problem of monetisation and audience retention for many bloggers. One travel blogger reported losing 80% of their traffic overnight. This update also highlighted the problem of determining what ” useful ” content by Google. Some bloggers needed help understanding how to adapt their content strategies to Google’s new requirements.
Strategies for Adapting to the Update
To adapt to Google’s new Helpful Content Update requirements, bloggers can consider the following strategies:
Google’s Helpful Content Update has brought many challenges for independent bloggers. However, understanding the main aspects of the update and making the right strategic decisions can help you overcome the challenges and even improve your blog’s visibility in search engines. Are you ready to accept the challenge and adapt your content to Google’s new requirements?
