With Valentine’s Day fast approaching, TikTok has released a handy new guide to help businesses create engaging campaigns tailored to the holiday trends on the app.
Key Highlights from the Guide
TikTok’s 9-page guide, ‘Valentine’s Day For You,’ is packed with useful insights. Here are some of the key points:
- Event Popularity: The guide shows just how much TikTok users love Valentine’s Day, highlighting the huge engagement around this event. In 2023, #ValentinesDay garnered 57 billion video views. This means it’s a perfect time for brands to jump in and join the fun. With Valentine’s Day 2024 quickly approaching, now is the time to start creating holiday brand content and planning your campaigns and creative.
- Top Hashtags: TikTok highlights the most popular hashtags related to Valentine’s Day, providing marketers with the keywords they need to boost their campaign’s visibility.
- Product Interests: The guide also lists the types of products TikTok users are most excited about for Valentine’s Day. This helps brands know what to focus on in their promotions.
- Events and Opportunities: TikTok outlines relevant events and marketing opportunities, offering tips for brands to align their campaigns with what’s trending.
- Planning Tips: The guide wraps up with practical advice on the best types of ads, key angles for promotions, and essential planning notes to make Valentine’s Day marketing a success.
Why You Should Check It Out
Valentine’s Day presents a unique chance to engage audiences who might have been overwhelmed by Christmas season advertising. TikTok communities across various verticals are eager to celebrate love, exchange gifts, and treat themselves, making it a prime time for brands to connect with new and existing audiences.
Though some advertisers might worry about shopping and gift-giving fatigue after Q4, research indicates that shopping, engagement, and purchase intent continue to rise in January and February, particularly as users look for Valentine gift inspiration.
No matter what vertical your brand content taps into – from e-commerce to fashion or beauty – you can seize the opportunity to drive sales and maximize brand visibility on TikTok.
The ‘Valentine’s Day For You’ guide is packed with actionable tips and insights that can help brands maximize their marketing efforts on TikTok during this festive period. If you’re looking to create a standout campaign this Valentine’s Day, downloading the full guide is definitely worth it.
You can download TikTok’s ‘Valentine’s Day For You’ guide here.
