These days, TikTok helps us find out the latest trends and news in all fields of activity in a minimum amount of time, thus allowing us to devote time to self-development or other valuable activities.
This is especially true for the beauty industry, where TikTok makeup trends and influencers shape the landscape of cosmetic creativity.
Let’s look at the current makeup trends in TikTok, what TikTok makeup influencers are popular right now, and how these trends can help you grow your social media following.
Makeup Trend #1: Makeup Transformation
Makeup transformation is now one of the most trending makeup trends in Tiktok; it looks very unusual and immediately causes a storm of emotions in the viewer; thus, you are very memorable and remain in his memory for a long time.
There are several directions of trendy makeup transformations in TikTok:
- crazy makeup transformation
- extreme makeup transformation
- Asian makeup transformation
- amazing makeup transformation
- dramatic makeup transformation
- man to woman makeup transformation
Man-to-woman makeup is the most common type of makeup transformation in TikTok trends; it is when men apply extreme makeup to themselves, transforming themselves into women. Their face looks more sophisticated and cute.
It looks weird, and that’s why it’s interesting; it was first tried by a user named @indigotohell, who reincarnated himself as Ariana Grande while leaving his pumped-up torso naked. It looks fun and funny, and this video has racked up 1.4 million views.
He also has other videos where he transforms his face into Lightning McQueen, Ratatouille and other cartoon characters and famous persons.
It looks stunning, and this makeup TikTok trend is constantly gaining millions of views from thousands of TikTok users, allowing them to gain a vast audience, so we suggest you try it, too.
Popular tags:
#transformation
#transformationmakeup
#tranformationmakeuptrend
#mantowomantransformationmakeup
Makeup Trend #2: Makeup Tutorial
Makeup tutorials are the oldest video format, which was popular on YouTube. TikTok is still relevant and has found a new life because makeup trends constantly change.
Therefore, makeup tutorials on TikTok are still one of the most popular formats. There are hundreds and thousands of new videos on various new makeup trends daily.
Moreover, it is possible to make videos of this format, as a complex, for the whole face, and separately for each area, or on different topics, for example:
- eye makeup tutorial
- natural makeup tutorial
- makeup tutorial natural
- contour makeup tutorial
- basic makeup tutorial
- simple makeup tutorial
- wedding makeup tutorial
- easy makeup tutorial
- eyebrow makeup tutorial
Thus, you can make a whole series of videos with one makeup trend, but for example, separately for eyes, eyebrows, lips and so on, spending a minimum of effort and time but getting maximum views, subscribers and likes.
So, for example, the account @maddnot gains a hundred thousand to a million or more views daily on her publications about trending makeup tutorials, so why don’t you try it, too?
Popular tags:
#makeuptutorial
#eyemakeupuptutorial
#nudemakeupuptutorial
Makeup Trend #3: Tape Makeup
The tape makeup trend is prevalent in TikTok.
The authors glue tape on their faces to create even lines and thus create stunning makeup looks.
You can even paint an entire painting on your face this way, as @runscay did.
She did very even makeup on her face in the form of a starry night sky. It looks amazing. Her video has gotten as many as 17 million views.
Popular tape makeup looks:
- eye tape makeup
- face tape makeup
- cat eye makeup with tape
Tape makeup will make your life a lot easier by helping you with the makeup process, gaining a new audience in TikTok, and getting into the recommendation feed.
Popular tags:
#tapemakeup
#tapemakeuptrend
#makeuptrendeyetape
Makeup Trend #4: Mermaid Core
This is a popular TikTok makeup trend that is all about making your face more glowy, as if wet, and adding naturalness by putting the main focus on the eyes.
This trend celebrates the ethereal beauty of mermaids, focusing on achieving a luminous, dewy complexion reminiscent of the ocean’s allure. The essence of Mermaid Core is to spotlight the eyes, using a serene colour palette that primarily remains subtle, with bursts of vibrant hues reserved for eye makeup, mimicking the mesmerizing colours of the sea.
The #mermaidcore trend draws inspiration from the mythical mermaid, aiming to create an otherworldly and natural look. By emphasizing a wet, glowy finish, this makeup trend encourages individuals to embrace their unique features while adding a splash of fantasy.
Popular tags:
#mermaidcore
#mermaidcoremakeup
#mermaidcoremakeupptrend
#mermaidcoretrend
#mermaidmakeup
Makeup Trend #5: Color Blue
In TikTok makeup trends, “Color Blue” emerges as a refreshing, captivating look that waves across the platform.
This trend celebrates the versatility and beauty of blue, incorporating shades of blue shadow and eyeliner to create looks that range from the ethereal to the bold. The primary focus on the blue colour palette, sometimes accented with crisp white highlights, offers a delicate, airy aesthetic that effortlessly enhances your natural features.
This TikTok viral makeup looks delicate and airy, adding an attractive aesthetic to your look.The colour blue is very easy to execute, yet it is trendy in TikTok. It will help boost your account’s popularity and views.
Popular tags:
#colorbluemakeup
#colorblue
#bluemakeup
#colorbluetrend
#colorbluetrendmakeup
Makeup Trend #6: “I am cold” makeup
In TikTok makeup trends, the “I Am Cold” look has captured the essence of winter’s chill, becoming a viral sensation. This trend invites creators to emulate the flushed, frost-kissed appearance of spending time in the brisk winter air, channelling the cosy yet vibrant spirit of the season.
A famous example of the “I Am Cold” trend is a video of @lenkalul. She made makeup with reddish cheeks as if chilled in winter outside, gaining 700 thousand views.
This trend is still popular, but soon, with the warming weather, it will go down, so we advise you to catch the popularity train of this makeup TikTok trend as quickly as possible.
With its straightforward execution requiring no more than 15 minutes, this trend is perfect for those looking to quickly add a touch of whimsical winter charm to their TikTok content.
Popular tags:
#iamcold
#iamcoldmakeup
#iamcoldtrend
#iamcoldtutorial
Makeup Trend #7: “Fresh” Makeup
TikTok’s “Fresh” trend is about subtly enhancing your features, focusing on achieving the freshest, most radiant version of yourself.
The key components include a light application of powder for a smooth complexion, a stroke of eyeliner to define the eyes, a swipe of mascara for fuller lashes and a touch of bronzer to bring warmth to the face.
@veronikabialek’s video is a testament to the trend’s appeal, amassing 660 thousand views with her interpretation of the “Fresh” makeup look. This popular TikTok trend is quite simple but can bring many benefits in views and likes.
Popular tags:
#freshmakeup
#freshmakeuptrend
#fresh
#freshmakeuptutorial
Makeup Trend #8: French Inspired Makeup
The French-inspired makeup trend on TikTok breathes new life into the platform, championing a look that draws inspiration from timeless French beauty.
Delicately applied freckles and bold red lips are central to this look, symbolizing a blend of playfulness and sophistication. Some variations also incorporate a touch of red blush to enhance the natural glow.
Like the previous variant, this trending makeup is effortless to execute, takes little time, and can gain a lot of views.
Popular tags:
#frenchmakeup
#frenchinspired
#frenchinspiredmakeup
Makeup Trend #9: Cherry Cola Lips
Sweeping through TikTok with its rich, enticing hue, the “Cherry Cola Lips” makeup trend is about embracing a bold, beautiful lip colour that stands out.
This trend invites makeup enthusiasts to experiment with a captivating cherry cola colour palette, which perfectly blends the warmth of brown with the vibrant allure of red, creating a stunning visual effect that accentuates the lips like never before. Achieving this look is surprisingly straightforward, requiring just two essential products: a brown base pencil for outlining and adding depth and a lush red lipstick to fill in, ensuring a seamless, beautiful transition that mimics the inviting shades of cherry cola.
The Tutorial video on this lips makeup trend by @slaybyjess has garnered over 300 thousand views.
This TikTok makeup trend offers a unique opportunity to elevate your beauty game and enhance your TikTok account’s engagement and visibility.
Popular tags:
#cherrycola
#cherrycolalips
#cherrycolalipstutorial
Makeup Trend #10: Glowy Makeup
This trend, celebrated for its simplicity, focuses on enhancing the skin’s natural glow with just a few strategic touches of highlighter.
The key is to apply it delicately to high points like the nose, eyelids, and cheeks, creating an ethereal shine miming a healthy, glowing complexion.
Unlike more intricate makeup routines, the Glowy Makeup trend is notably straightforward, requiring only a highlighter. This method takes 2-3 minutes but can bring hundreds of thousands of views to your videos.
A standout example is @stxph.h’s video, which has captivated the TikTok community, amassing over 6 million views and counting.
Popular tags:
#glowymakeup
#glowynotoily
#glowy
#glowymakeupptutorial
#glowemakeuptrend
Final thoughts
TikTok makeup trends can make your life easier not only by their usefulness and practicality but also by the fact that most are not challenging to perform. However, these videos have become trendy because everyone needs them.
From the effortlessly chic “Fresh” makeup to the radiant “Glowy Makeup,” these trends offer a blend of practicality and viral appeal, making them accessible to a wide range of users—from beginners to TikTok makeup influencers.
Trendiness helps authors get new audiences and develop social networks, so our tips on TikTok viral makeup videos helped you understand in what direction to move, what tags to use and how to gain popularity.
FAQ
How to do makeup videos on TikTok?
- Start with a concept: Choose a current TikTok makeup trend or tutorial idea.
- Prepare your tools: Gather all necessary makeup and lighting equipment.
- Film in segments: Utilize TikTok’s editing features to piece together each step.
- Engage viewers: Add captions, music, or voiceovers to explain the process.
- Use tags: Incorporate trending hashtags related to makeup videos to increase visibility.
How to do TikTok makeup?
- Research trends: Explore the latest TikTok trend discovery for inspiration.
- Practice the look: Test out the makeup technique before filming.
- Highlight products: Mention or tag the makeup products used.
- Keep it concise: Focus on critical steps to keep viewers engaged.
- Be authentic: Add your unique flair to stand out.
Who are the most popular makeup influencers on TikTok?
Influencers like James Charles, NikkieTutorials, and Bretman Rock lead the pack with innovative and viral makeup trends. Searching for hashtags like #Makeup, #BeautyInfluencer, or #MakeupTutorials can help you discover top content creators in the beauty and makeup niche.
How to find makeup influencers on TikTok?
- Explore hashtags: Search for tags like #tiktokmakeup or #makeupinfluencers.
- Check the Discover page: Find trending makeup videos and their creators.
- Follow makeup brands: Brands often collaborate with influencers, showcasing their content.
- Use the search bar: Look up specific makeup trends or influencer names.
What’s the most popular makeup right now?
Current trends include “Glowy Makeup,” “Cherry Cola Lips,” and “Mermaid Core.” These looks emphasize natural beauty, bold lip colours, and fantasy-inspired aesthetics, resonating with a broad audience on TikTok and defining the viral trends of the platform.
